About Canterbury

The Canterbury brand has been around since 1904 and originated in New Zealand. Here, three men decided to create a company that was involved in the design and manufacture of rugby clothing. This did not come out of the blue; rugby is the most popular sport in New Zealand. Out of love for their homeland, three kiwis are incorporated in the logo, the national symbol of New Zealand. The brand has grown into a worldwide success in over 100 years. For example, Canterbury designed clothes for the New Zealand army during World War II. But also the clothing for the best rugby team in the country, the All Blacks, is still supplied by this brand to this day. Every rugby player will find the perfect outfit at Canterbury to train in and to play matches in. In addition, the brand also designs clothing that you can also wear outside of sports. The brand has heart and soul for its articles and for rugby. A true rugby enthusiast chooses Canterbury.


Canterbury Benelux, part of Prime Active Sports BV, has been an importer of Canterbury for more than 15 years. Prime has been selling and representing its brands since 1987. In more than 30 years we have grown into a strong company that represents international brands in various branches. Through continuous feedback with the various head offices of our brands, we remain on point with the international objective. We assure you of the highest quality products, delivery and assistance.